The Clwstwr programme (2018-2023) aimed to put innovation at the core of media production in South Wales - moving the Welsh media sector from strength to leadership.
Clwstwr built a number of activities and interventions, investing in and supporting 118 innovation projects in the Welsh creative industries.
In a report measuring the impact of the programme, it was found Clwstwr’s funded projects have directly contributed to more than £20m of additional turnover and more than 400 additional jobs in the creative industries. Between 2019 and 2022, Clwstwr directly contributed £1 in every £13 of annual turnover growth in the Welsh creative industries.
Clwstwr Director, Professor Justin Lewis, said: “Clwstwr has blazed a trail for research and development in the creative industries. Clwstwr projects reported long-term benefits for their businesses, which included enhanced performance, productivity and improved project management processes.
“Our report presents clear evidence that investment in research and development is vital if we are to innovate and drive the media and creative sectors.”
This research report was authored by:
Professor Justin Lewis, Director
Dr Marlen Komorowski, Impact Analyst
Máté Fodor
Ruxandra Lupu, Research Associate
Sara Pepper, Chief Operating Officer
Lee Walters, Programme Manager
